Strategy

We offer a number of services to help you build or support the strategy of your organization.

  • Growth Strategy Formulation – We take a broad look at your business and identify areas of opportunities and growth based on the competitive landscape and consumer trends.
  • Advisory Board Creation – Whether it’s for your organization or a brand/product within your portfolio, we help build a group of advisors that will act as a sounding board for formulating and executing your strategy.
  • Digital Capabilities Assessment – An audit of your organization’s digital capabilities and employees’ skills, giving you a dashboard of strengths and areas of improvement.

Innovation

Our innovation offerings are meant to infuse an external perspective and best practices, inspire new thinking internally, and drive new business ventures and opportunities.

  • InnoTreks – A way to get out of the office and immerse your team in new experiences, InnoTreks include visits and deep-dives at innovative startups and corporations throughout New York.
  • Emerging Technologies Demo Days – Tailored around a specific topic, Demo Days bring relevant startups to you to present their capabilities and how they relate to your business.
  • Ideation Workshops – There are a number of techniques for generating great ideas. Whether it’s a facilitated brainstorm, a scenario-focused war gaming session, or a hackathon, we take you through the process of identifying strategic ideation platforms and opportunity areas against which the best ideas will be generated.

Digital Marketing

We help marketers understand and navigate existing and emerging channels to create the best experience for their customers.

  • Customer Experience Journey Maps – We develop a map of the online and offline journeys your customers take when interacting with your brand and identify painpoints at each interaction.
  • Digital Marketing Optimization – We evaluate the various channels through which you are currently marketing and provide recommendations on how to best allocate your resources to optimize your efforts and produce better results.
  • Digital Capabilities Training – As marketing becomes more digital, a number of your marketers will to expand their expertise to stay current with the changing environment. We offer numerous ways to upskill your marketing organization in digital capabilities including Mobile Marketing, Social Media, SEO/SEM, eCRM, and Analytics.